Boss Talks
B2C Membership ♢ Professional Development ♢ Los Angeles, US
Tools increasing the economic footprint of women globally.
Brand Alignment
Customer Avatars
Engagement Strategy
Lead Magnet Creation
Email Nurture Sequence
Boss Talks is a paid membership platform designed to facilitate strategic relationships among mid to senior level professional women in order to amplify their impact in both corporate and entrepreneurial verticals. The co-founders hired me to refine their brand story via social media and increase their en route to the first annual Boss Summit, a virtual conference co-sponsored with a strategic partner. Their social media and emails functioned like a bulletin board announcing events and did little to convey a compelling story that would grow the audience, capture new leads or nurture the existing audience. I would collaborate with the C-Suite to establish thought leadership and develop a content strategy that would add value to the audience across social and email.
OBJECTIVES
Audit digital assets across web and social and create and a content strategy that would add value to the various client segments according to their unique pain points.
Collaborate with the social media manager and community manager to derive insights from audience behavior and interests in order to inform the brand.
Create and launch a multi-channel challenge in order to drive new traffic to the social media and email platforms, as well as nurture and engage the existing audience.
The Boss Breakthrough Effect was a multi-channel lead magnet designed to engage and grow the BT audience...
…through a 4-week email sequence with actionable advice and accompanying social media posts for reinforcement.
Decision 1: TIME
Each email focused on debunking one objection that clients commonly use to explain why they do not take full advantage of the resource of the community.
Decision 2: MONEY
Corresponding social media posts would leverage expert quotes and statistics to reinforce the “why” behind the actionable advice in the email.
Decision 3: HELP
The email of the week would pose a challenging question to the readers to implement throughout the week.
Decision 4: START
And each email would end by prompting them to share their progress tackling the challenge on social media.
